Concord was founded in Biel, Switzerland in 1908. The MGI Luxury Group acquired the traditional Swiss luxury brand, once known as Watchmaker to the Gentry, in the early 1970s, and later re-launched it as a dynamic, highly original, masculine niche brand for a new millennium. Concord experienced a dramatic surge in innovation and creativity that capitalized on its proud roots as well as its passion for innovation and creativity. The brand embraced the challenge of a bold repositioning strategy that transcended its already extraordinary horological achievements of the past.
Today, that watershed revolution is giving way to a process of change that is more about evolution. An approach that aims to consolidate the brand’s heritage, its outstanding efforts in the recent past, as well as its current success, all in a smoothly streamlined manner that is in tune with the times – thus reflecting the very definition of the word “concord”, which means harmony. This is indeed a vital step in establishing a bright and exciting future – one that involves making the brand truly international, and ensuring that it lives up to its name.
To learn more about MGI, please visit www.movadogroup.com