Concord celebrates clear-sighted visionaries with the re-launch of the distinctive new Impresario. Elegantly crafted in 18K rose gold and stainless steel, the Impresario collection draws its name from the Italian word ‘impresa’ meaning ‘an enterprise or undertaking’. These designs pay tribute to those men and women around the globe who serve as an inspiration to others – our leaders, visionaries and entrepreneurs.
In early Egyptian civilization, the falcon – an imposing raptor embodying keen vision, boldness and speed – represented the word for ‘guide’. Epitomizing liberty, freedom and victory, this noble bird depicts the visionary power and determination of those for whom this character-filled timepiece was designed. Such powerful symbolism was a natural choice to illustrate the unique nature of the Impresario.
Introduced in 1998, the Impresario makes a proud comeback in 2016 as a key innovation for the brand, perpetuating Concord’s rich heritage of watchmaking tradition. Marking the third pillar in Concord’s heritage product re-launch strategy, the new Impresario ingeniously brings this formerly great collection back into the spotlight of contemporary watchmaking with a harmonious new blend of tradition and modernity.
Distinguished by a round 18K rose gold and stainless steel case with a signature coin-edged bezel and stainless steel crown, the Impresario is available in a substantial 41mm size for men and a delicate 32mm counterpart for women. The gleaming silver-toned dial, with date window at 3 o’clock on the men’s model, pairs perfectly with the white mother-of-pearl option on the women’s version. On the latter, trademark Concord elegance strikes again with the embellishment of 48 sparkling diamonds on the dial, 104 diamonds and 96 diamonds on the bracelet. Both men and women will enjoy telling time in step with the elegantly slim hands gliding over the ultra-chic rose rose gold-plated Arabic numerals and stick indexes, subtly reminiscent of a falcon’s beak. The Impresario’s softly rounded case is pleasingly complemented by the gently undulating stainless steel bracelet detailed with rose gold-plated links. In harmony with Concord’s keen awareness of the needs of modern day leaders who are driven by a need to achieve a sustainable work/life balance, the Impresario is powered by an ultra-reliable fine Swiss quartz movement and water-resistant to 50 meters.
The launch of the Concord’s 2016 Impresario salutes clear-sighted visionaries and luminaries… because those who believe they can change the world are often the ones who do.