1908

1908

The Concord Watch Company SA is founded in Biel, Switzerland; its mission, to produce high quality watches, in particular for the American market.

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1915

1915

Production of the first "Private Label" luxury watches using precious metals and gems for high-end jewelers like Cartier, Van Cleef & Arpels and Tiffany & Co.

1945

1945

U.S. President Harry S. Truman presents Concord clocks to Churchill and Stalin, on the occasion of the Potsdam peace conference.

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1970

1970

Gedalio Grinberg acquires the Concord Watch Company SA and incorporates it under the North American Watch Corporation, headquartered in New York.

1979

1979

Delirium I is launched, generating headlines worldwide as the flattest analog watch ever made. With a case only 1.98mm deep, it is the first watch ever to achieve a total thickness of less than 2mm. This launch marks the beginning of a global trend for elegant flat watches.

1980
1980

1980

Continuing in its quest for breakthrough design, the brand introduces the Concord Mariner, the watch that launched the sport elegance category. Concord also expands its remarkable Delirium line with the world’s thinnest skeleton and ladies’ watches, and the first watch to break the 1mm thickness barrier, setting a new record.

1986

1986

Concord creates a new leadership collection, the Concord Saratoga. An elegantly sporty style designed with an attention to detail that makes it an artistic masterpiece of symmetry, Saratoga is a perfect illustration of the root meaning of the word "concord": harmony.