Concord was founded in Biel, Switzerland in 1908. The MGI Luxury Group acquired the traditional Swiss luxury brand in the early 1970s, and subsequently re-launched it as a dynamic, highly original niche brand for a new millennium. Concord has gone through a dramatic surge in innovation and creativity that capitalizes on its proud roots as well as its passion for innovation and creativity. The brand has embraced the challenge of a bold repositioning strategy that transcends its already extraordinary horological achievements of the past.
Today, that watershed revolution is giving way to a process of change that is more about evolution. An approach that aims to consolidate the brand’s heritage, its outstanding efforts in the recent past, as well as its current success, all in a smoothly streamlined manner that is in tune with the times –thus reflecting the very definition of the word “concord”, which means harmony. This is indeed a vital step in establishing a bright and exciting future – one that involves making the brand truly international, and ensuring that it lives up to its name.