Concord is returning to the centre of the watch-making stage by redefining itself with a bold new philosophy, aggressive positioning and innovative, unexpected product design. Backed by the MGI Luxury Group and invigorated by an enthusiastic new team, the brand is undertaking a bold new repositioning strategy. A new face is giving clear expression to Concord's personality and ambitions: to affirm its legitimacy in the high-end watch segment, while adopting an original approach. Following a comprehensive makeover, Concord embraces a sharp new identity, derived from its roots and traditions - bringing its own unique, edgy dimension to the international watch-making sphere. The metamorphosis reveals a brand with a clear-cut and uncompromising character. Pursuing an innovative strategy, Concord is significantly upgrading its collection while capitalizing on its distinctive assets. The brand demonstrates its know-how in the construction of exceptionally complex cases and, through its focus on quality, sets strict standards that govern each step of the conception and manufacturing processes. Moreover, this relentless passion for reliability and technology is further enriched by useful watch-making complications and highly innovative, ambitious design that is fresh, bold and highly unexpected. Concord watches embody cutting-edge technology - each execution is based on an original and demanding approach: watch design process has been stripped down, taken entirely apart so that each of its elements and components can be rethought in its own right. On the eve of the brand's 100th anniversary - Concord is cultivating uniqueness, reinventing performance and making exclusivity a principle.

The COSC-certified Concord C1 Chronograph marks the launch of a truly new construction born of an unusually sophisticated concept drawn from advanced technological research and innovation. This powerful timepiece asserts its exceptional personality through an ambitious watch case 44 mm in diameter and 16.7 mm from front to back ' a study in sturdiness at its best. Assembled to absorb and dampen blows and jarring, 53 components make up a case water-resistant to a pressure of 20 ATM. A rubber-coated protective metal ring featuring eight decorative tabs that extend over the bezel, is fitted over the middle case and secured by seven self-blocking side screws. The system protects an impressive, 3.3. mm-thick anti-reflective sapphire crystal that seems to emerge from the case. The setting crown is composed of steel, rubber and composite materials, enduringly interlocked for greater compactness and resistance. A raised C1 logo on the rubber end-piece adds a final touch to the design. The case's open case back reveals the watch's self-winding movement, which runs at 28,800 vibrations per hour and offers 48 hours of power reserve. Finished in black rhodium for dramatic contrast, the oscillating weight achieves an assertive elegance with its cut-out of the C1 logo silhouetted through a ribbed Côtes de Genéve decorative pattern executed in the finest horological tradition. Made of carbon fiber and finely milled metal, the dial is a complex multilevel creation designed to accentuate visual depth and perspective. Enhanced with black trim and luminescent material, the hour and minute hands sweep over a dial rimmed with hollowed-out markers filled with a luminescent compound. As the hands' asymmetrical cut-outs create a play of forces on the center axis, fitting and poising them requires exceptionally deft hands. At 9 o'clock, the ingeniously engineered running seconds subdial features a rotating disk barely 0.1 mm thick. At 3 o'clock, the date seems to fade in and out of the dial aperture. The 30-minute and 12-hour counters are positioned at 12 and at 6 o'clock respectively. Finally, the first quarter of the minute circle is color-matched to the sweep seconds hand's vibrant Concord blue color. With its velvety matte finish, the C1's vulcanized rubber strap features titanium end-pieces that secure it to the case by two pairs of self-blocking screws. Devoid of case horns, a world-first in chronograph design, the C1's strap-to-case attachments ensure a comfortable wrist-hugging fit. Custom-made for Concord, the strap's double deployment clasp features the brand's engraved logo. The C1 chronograph is alternately offered equipped with a stainless steel bracelet connected to the case by an original articulated link system. The C1 owes its instant visual appeal to the play of light on its volumes and textures. Brush- or satin-finished and gloss-polished surfaces along with chamfered angles and edges demonstrate the designers' inspired sense of style. Each and every element is finished and decorated as part of a harmoniously balanced composition : brush-finished flange and bezel, vertically satin-finished middle case, shot-blasted case-back and hands, snail pattern and Côtes de Genéve ribbing on the rotor, mirror-polished screw heads and clasp - each a unique styling touch, collectively giving an outstanding timepiece its exceptional character.

Concord is running an advertising campaign derived directly from the repositioning strategy it outlined at the 2007 Baselworld Watch and Jewellery Show. The campaign is purposefully designed to consolidate Concord's new brand identity and to promote the assertive personality of its designs. Shot by the reputed photographer Russell Porcas, the COSC-certified C1 chronograph clearly radiates a magnetic personality in an intensely masculine atmosphere. Light and shadow play over the watch's features, accentuating the technical excellence of its construction. "The Watch. Reconstructed." theme line reflects Concord's original, demanding approach to design and construction. The watch was stripped down and entirely deconstructed so that every part and component could be totally reconsidered from a perspective of reliability and sturdiness. The exercise went even further. Logical, methodical and exacting, the basic premise behind each design was born on a Cambridge University blackboard where a professor of mathematical science developed a unique algebraic formula encompassing the variables of the new chronograph's specifications: case diameter and thickness, number of side screws, dimensions of the sapphire crystal and more. Taken together, the data produced an equation that served as the very matrix of the C1 chronograph. It also contains the genes of Concord's identity. Featuring a battery of "What other watch has..." questions, the new ad copy reflects the ambitions behind the C1's market drive as it challenges the established order at the upper end of the market, reinterpreting the chronograph's own visual codes. 3.3 mm-thick sapphire crystal, 7 side screws, three-level dial and 16.7 mm-thick case composed of 53 components - all these and other elements make the Concord C1 an innovative out-performer. Created by the London communication agency Spirit, Concord's "The Watch. Reconstructed." campaign will debut worldwide in late October 2007. It will initially appear in trade publications in a bid to introduce the C1 and its novel design to connoisseurs and collectors of fine timepieces and aficionados of Haute Horlogerie.

Launch of the new Concord brand in Calgary and Toronto. Calgary, November 28- The Calgary launch was privileged to have the Mayor, Dave Bronconnier attend and bestow on Vincent Perriard, President of Concord, the honorary white hat, a ceremony that is reserved for dignitaries and heads of state. The launch was a full house at Centini's, one of Calgary's finest restaurants, attended by both Calgary press and VIP customers of Calgary Jewellery Ltd. Toronto, November 30- The launch, which took place in the Hazelton, Toronto’s first 5 star hotel, started with one-on-one interviews of Vincent Perriard, President of Concord, with press varying from local & national newspapers, fashion publications, watch magazine and male focused magazines and websites. The launch event itself was hosted by Jeanne Beker, Canada's most influential fashion guru. Many celebrities and media were in attendance to experience Vincent's presentation; President and General Manager of the Raptors' NBA Team, Brian Colangelo, Canadian Idol's Farley Flex, Corner Gas actress Tara Spencer-Nairnm, Geoffrey Dawe, President and Group Publisher, Kontent Publishing in addition to many of Toronto most influential entrepreneurs.

New York - November 14, 2007 Concord presents its reconstructed DNA to the New York Press. During a full day of one-on-one interviews conducted on the magnificent Rooftop Terrace of the Gramercy Park Hotel New York, the Concord Team proudly presented to more than 50 press members, the new C1 Collection and brand vision. President Vincent Perriard, US President Alex Grinberg, Vice-President Public Relations Colleen Caslin and International Communication Manager Anne-Valérie Compain officially launched the new Concord in the United States.

Paris - December 6-9, 2007 Concord participated in the first edition of the “Salon Belles Montres”, which took place in the Carrousel du Louvres in Paris on December 7,8 and 9. The brand took this opportunity to officially launch the new Concord and C1 Collection on the French market with 2 doors in Paris, Chronopassion and Colette on rue St Honoré. Attended by many watch aficionados and press members, this very elegant high-end watch show was the perfect showcase for Concord’s first European relaunch and bears well for the future of the brand on these markets.

Singapore - December 10-11, 2007 Concord presents its reconstructed DNA to 50 privileged guests of Cortina Watch, Prestige Magazine and Horomundi in Singapore. On the evening of December 10, a gala dinner was hosted at the new and trendy restaurant Suburbia in Sentosa, Singapore. President Vincent Perriard took this opportunity to present the new Concord DNA and C1 collection to a selection of watch aficionados, in the presence of representatives of distributor Pacific Time, Cortina Watch, Prestige Magazine and Horomundi. On December 11, during a brunch hosted by Pacific Time, Vincent Perriard introduced the C1 Collection and Concord vision to the press.

Hong Kong - December 12, 2007 It is in the Azure room of the edgy LKF hotel of Hong Kong that Concord introduced the C1 collection to some 60 members of the Hong Kong and Chinese press. The presentation was followed by a photo shooting with models Lynn Xiong and Lear Tsui.

Taipei - December 13, 2007 A Press Conference was held in the Collection House, Taipei Ren-Ai Shop with an attendance of more than 60 members of the press. Two key models presented the C1, with the female model disguised as a man to reveal that a woman wearing a C1 can be as tough as a man but keep all her charm and feminity. Later in the evening, a large party took place at the famous “Ageha Pub”, with some 300 guests, including watch aficionados, VIP customers, celebrities and stars. The very successful event was animated by a fashion show, a closed show to display the watches to the guests, and the special appearance of a famous Taiwanese pop singer.

Doha – January 9, 2008 The C1 launch in Doha was hosted by His Excellency Sheikh Nawaf Bin Nasser Al Thani, owner of NBK Group, along with his close friends and VIP customers of Amiri Gems. The launch, which took place in the NBK showroom of Mercedes – Maybach – AMG, started with an impressive press conference with the media from the region where Vincent Perriard, President of Concord, presented the C1 and the new DNA of the brand. Afterwards, the press and 200 VIP guests were invited to officially launch the C1 from Doha to the Middle East.

A new century brings new times and new aspirations. Concord has made a drastic about-face in terms of innovation and creativity to flaunt a new identity that moves away from its roots. The brand brings an avant-garde vision of watch construction to international watchmaking circles—original and demanding, it calls on the best of Swiss watchmaking crafts. Concord is reconstructing time, clearly placing its extraordinary creations in the 21st century

Following the initial success of the C1 chronograph, Concord is introducing a new variation on its timepiece, the C1 Jewelry in white gold

Basel, Switzerland - April 3-10, 2008 A larger-than-life boldness and resolutely future-oriented creativity that herald the emergence of a new watchmaking generation: bordering on madness, transcending tradition, symbolizing reform and well ahead of its time. Reconstructing time, Concord presented its extraordinary creations during the international watch & jewelry fair Baselworld 2008.

The C1 Tourbillon Gravity is astounding in more than one way. A single glance is enough to identify it as a free spirit in the universe of Haute Horlogerie. A Tourbillon disconnected from the case, an unusual seconds indication, a flyback chronograph, a trust index display: this whole range of specific features symbolize the audacity of a brand that reinvented itself just one year ago. Loyal to its identity, Concord is holding fast to its exclusive course by building on reliable expertise and an avant-garde vision of Haute Horlogerie. The C1 Tourbillon Gravity, issued in a limited edition of 25, embodies Concords audacity and creative energy. Outsized boldness and a resolutely future-oriented creativity that herald the birth of a new watchmaking generation: verging on madness, well beyond the scope of tradition, at the heart of reform and well ahead of its time. Find all press kits and pictures on www.concord.ch Register in the Press Login section Find information on the construction of the C1 Tourbillon Gravity on www.c1-tourbillon.ch

New York – May 22nd, 2008 Concord presents its C1 collection and most especially the spectacular C1 Tourbillon Gravity, to a privileged group of collectors, watch enthusiasts and members of the press in New York on May 22nd. In the presence of Mr. Efraim Grinberg, CEO of Movado Group, Mr. Vincent Perriard, President of Concord and Mr. Alex Grinberg, US President of Concord hosted a private dinner at the Eleven Madison Park restaurant. Special guest Mr. Matthias Buttet, CEO of BNB-Concept, Concord’s partner in the creation of the C1 Tourbillon Gravity, gave an enlightening speech on this phenomenal timepiece. “Suffice to say that this was a tough room – informed, critical, and with a collective eye not easily impressed – and the Concord Tourbillon Gravity succeeded in doing something very difficult: making us say, wow.” (Jack Forster – Revolution USA)

Toronto - May 23rd, 2008 On Friday May 23rd 2008 Concord launched the C1 Collection at Birks Manulife Centre in Toronto. During the cocktail reception attended by Birks VIP costumers, watch enthusiasts, an impressive attendance by the local press and a special visit by Brian Colangelo, General Manager of the Toronto Raptors and his wife Barbara Colangelo, both sporting their very own Concord C1’s. Vincent Perriard, Concord President, Anne-Valerie Compain, International Communication Manager and Noel McDonagh, Canadian Brand Manager, introduced Canada to Concord's first showing of the extraordinary Tourbillon Gravity and Haute Joaillerie timepieces to astounding enthusiasm. With the great support of Birks staff including Donna Battista, John Thompson and Michel Cliff, Concord and Birks have taken a tremendous step in infusing the C1 fervor to the Canadian consumer.

Bangkok – May 15th, 2008 Concord wowed the Cortina Watch Thailand guests for the first time with its new C1 collection and the C1 Tourbillon Gravity (first debuted in BaselWorld 08) among the watch afionados on 15 May 08 in Bangkok. In the presence of Concord President, Mr Vincent Perriard and the General Manager of Cortina Watch Thailand, Krist Chatikaratana, an exclusive dinner was hosted at the the surreal pyramid glass-house, The Bridge restaurant, located in the bustling Sukhumvit district. The watch enthusiasts were marveled by the construction of the new C1 collection, its daring approach as well as the C1 Tourbillon Gravity which features the first tourbillon in the world to be placed outside the watch. The stunning C1 High Jewelry pieces also created much buzz when they were brought to the guests along with other collections for an up close and personal experience. Coupled with fine wine and dining, entertainment and company, it is no wonder that the dinner is the ultimate dinner Concord and Cortina Watch Thailand has hosted to mark the launch of the new Concord in Thailand for the next century.

Mexico City, September 23rd to 25th 2008 Concord launched the C1 Collection on the Mexican market during the “Salon internacional de Alta Relojería”, which took place in the hotel Four Seasons in Mexico City from September 23rd to 25th 2008. Over 2’000 VIP visitors and 325 journalists took this unique opportunity to admire the latest innovations in the watch industry. During an exclusive press conference, Vincent Perriard presented the brand to a selected group of journalists and specialists. The response was extraordinary and the whole event was a tremendous success for Concord. Concord also took this opportunity to travel to Tijuana for an exclusive lunch event organized by Schober for a selected group of private customers and collectors (see video).

Switzerland – September 2008 Concord launches its new C1 WorldTimer ‘Nightrace’. It is presented in a 47 mm DLC-coated (diamond-like carbon) stainless steel case made of 53 elements, standing 13.55 mm tall. The design of the black dial focuses on contrasts between light and shade, multiple perspectives, accentuated contours and added depth. The dual time zone is displayed to its best advantage in a red arc of a circle at 9 o’clock. This timepiece, holding a mechanical, self-winding Dubois-Dépraz movement offers a 42-hour power reserve. The C1 WorldTimer reveals time in a whole new dimension. By maneuvering engineering and design with a subversively innovative purpose, its construction opens up whole new vistas for mechanical horology. A uniquely unconventional vision of time that magnifies impetuous creativity.

Munich, October 16th to 19th 2008 After an enormous success in Amsterdam, Moscow and Shanghai, for the first time the Millionaire Fair was held in Munich from October 16th to 19th 2008. More than 100 exhibitors from different sectors, presented their luxury goods to over 15’000 visitors. Together with Gassan Diamonds, one of Europe’s largest diamond cutters and jewelry manufacturer, Concord presented their collection to a wide range of celebrities, actors, fashion designer, sportspeople and press.

Fort Lauderdale – October 22nd 2008 Levinson Jewelers organized a small dinner party for their top customers and collectors during a visit from the Concord team to Florida. Vincent Perriard, Brand President and Alex Grinberg, US Brand President took this opportunity to unveil the latest novelties, including the C1 Tourbillon Gravity.

Los Angeles – October 23, 2008 In collaboration with Men’s Vogue and Westime, Concord hosted an exclusive private cocktail and dinner reception for an elite group of guests at the Huntley Hotel in Santa Monica on October 23rd. In attendance were top clients from Westime, the exclusive local retailer, and invitees from Men’s Vogue XPoint Club for a ‘Dinner in the Sky’ and cocktail reception in the Presidential Suite. Vincent Perriard presented the C1 collection to an engaged group of watch aficionados enthralled with the technological innovation of the C1 Tourbillon Gravity. ‘Dinner in the Sky’ was served in The Penthouse, a breathtaking restaurant with impressive ocean and city views which aptly reflected the C1 Tourbillon’s gravity defying construction.

Ensenada – Baja California (Mexico) – October 23rd 2008 Schober, Casa Pedro Domecq and Temposatis were proud to invite a selected group of exclusive customers and collectors to the Casa Pedro Domecq Vineyards in Ensenada – Baja California (Mexico). The presentation of the 2008 novelties by brand president Mr. Vincent Perriard, was followed by an open air dinner in the wonderful vineyards scenery. Among other special guests, Mr. Jorge Ramos (mayor of Tijuana), Francois Bouyra, (CEO of the Casa Pedro Domecq Vineyards) and Mr. Angel Garcia (President of Schober), were delighted by a private concert of Mr. Benny Ibarra.

Philadelphia – October 24th to 26th 2008 Govberg Jewelers held their annual 3-day Watch Fair in the famous shop at Boyd’s at the end of October. All the brands they represent were there with their latest novelties and unique pieces. Concord was no exception and US Brand President, Alex Grinberg was there to unveil the novelties and present the C1 Tourbillon Gravity to key customers and press.

Switzerland, November 13th 2008 Concord is proud to announce that on November 13, 2008, the C1 Tourbillon Gravity has won the Award of “Best Design of the Year 2008” by the prestigious “Grand Prix d’Horlogerie de Genève”. 24 months after having decided to re-energize the brand, Concord receives the most distinguished award of the Watch industry.

2008 October 30th to November 9th 2008 The stunning and exquisite CONCORD C1 Pure and High Jewellery collection were showcased at a spectacular 10-day Jewellery Time 2008 extravaganza in Singapore from October 30th to November 9th, 2008 at The Paragon Shopping Centre's Atrium. Organized by Cortina Watch, CONCORD's exclusive distributor in Southeast Asia and Asia’s leading retailer and distributor of luxury timepieces, this is their fifth, biennial Jewellery Time. Inspired by the theme “Rock Baroque”, Paragon atrium was transformed into a revolutionary glass showcase. Featuring lavish and opulent glass “Jewellery box” display showcases, specially commissioned and highly coveted Jewellery timepiece collections from 16 of the world’s prestigious brands – CONCORD being one of the brands, were presented to the public for the first time. A groundbreaking and innovative structure created in Asia for the first time, it was complete with sparkling crystal chandeliers and dazzling lights evoking a sense of prestige and regal glamour. Collectors were impressed with the exclusivity of the highly coveted limited edition and specially commissioned signature masterpieces presented. International stars, Michelle Reis and Leon Lai also added glamour and luxury with their presence during the official opening ceremony on October 30th, 2008.

Switzerland - January 2009 An aerial bi-axial tourbillon mechanism. A vertical power reserve. Individualist seconds. A stripped-down dial and spectacular volumes: the latest specimen from the C Lab Series defies all theories. Even better, it creates its own rules: emptiness is its core material, engineering its constancy; chemistry a dare and transparency a must. Prophetic, its construction created in record time propels Concord into a parallel world where intuition is a favored ally and its design and mechanics a harbinger for the future of watchmaking. Go to www.c1-quantum.ch to find out about how this exceptional timepiece, in a limited edition of 10, was created.

Switzerland, January 19th - January 23rd 2009 From January 19th to January 23rd 2009, Concord invited a small selection of key press and retailers to the BNB Concept Manufacture in Duillier (Switzerland). The guests had the opportunity to witness the assembly of the C1 Tourbillon Gravity during a guided tour of the BNB Manufacture. Following this exciting visit Vincent Perriard, President of Concord, presented the new emblem of the C Lab Series, the C1 QuantumGravity.   A resolutely disruptive time engine, the C1 QuantumGravity will be officially presented in Basel on March 26, 2009.

Munich, February 5th 2009 The Crème de la crème of German trade press gathered for Concord’s very first introduction in Germany at the renowned Schuhbeck’s Kochschule in Munich. They followed an exclusive invitation of Concord’s President, Vincent Perriard, and Marketing & Sales Director, Stefan Feltgen, to share the concept and product-development of the innovative brand as well as the distribution and marketing-strategy for Germany. Cookery Course Prior to the Concord presentation – a cookery course by Alfons Schuhbeck, one of Germany’s most prominent and charismatic chefs took place. Outfitted with aprons – the course could start: Excellent ingredients are the basis for a successful recipe! This was one of the first rules that all guests learned. Some of the attendees emerged as very active “students” of the evening. But not only the guests gained interesting knowledge from Alfons Schuhbeck – as a watch-connoisseur the chef himself was also eager to learn about Concord’s collection-highlights and listened carefully to Vincent Perriard and Stefan Feltgen. Watch course As next course on the menu was Concord’s “watch course”. Vincent Perriard introduced the brand in a very straight and clear way. One of the highlights was the “touch and feel” of the unusual timepieces. Especially the C1 Gravity Tourbillon caught the interest of the experts. The first steps on German grounds have been made – Others will follow.

Toronto, 18 March 2009 The Red Party. One of many fundraising efforts that the Toronto Raptors Basketball Club has been hosting since 1995, all dedicated to the Raptors Foundation for Kids. Concord’s collaboration with the Raptors Foundation for Kids started when Bryan Colangelo, President and General Manager of the Toronto Raptors and Vincent Perriard, President of Concord, met for the first time in Madrid in 2007. Both presidents immediately realized that they shared the same passion for watches, but first and foremost, that they shared the same goals and challenges, one in the re-launch of a basketball team, the other in the re-launch of a watch brand. Bryan and Vincent decided to put their heads together and create a special and unique watch under the Concord Champions Series. A limited and numbered edition of the C1 WorldTimer, called “Toronto Black”, dedicated to the Raptors Foundation for Kids. The Toronto Black Series was launched at the Red Party event in Toronto, where the very first timepiece of the series was offered in a raffle, all proceeds of the tickets going to the Toronto Raptors Foundation for Kids. Amongst the 600 guests, were Concord’s very first Ambassador, Bryan Colangelo, Toronto Raptors Captain Chris Bosh and Coach Jay Triano. The 20 numbered “Toronto Black” timepieces are available only at Classic Creations in Toronto.

Switzerland, March 26th to April 2nd 2009 During the latest edition of the International Watch & Jewelry Fair, Concord presented its new C1 creations, amongst which a new 40mm chronograph in 3 different versions, extensions of the 44mm Chronograph collection, 3 models of the C1 WorldTimer, two Biretrograde in limited editions and a Retrograde date in Titanium. But the great novelty was without doubt the C1 QuantumGravity. This ultimate creation from the c lab series was qualified by many as the “talking piece” of the show and generated a lot of positive buzz around the brand. An aerial bi-axial tourbillon mechanism. A vertical power reserve. Individualist seconds. A stripped-down dial and spectacular volumes: the latest specimen from the C Lab Series defies all theories. Even better, it creates its own rules: emptiness is its core material, engineering its constancy; chemistry a dare and transparency a must.  The result: a new species of watch that lives time as if it were an experiment and space, a source of stimulation. The creation of the C1 QuantumGravity constitutes a provocative act in itself, while its construction is an exploration carried out at the brink of excess and defiance.

Paris, 6 April 2009 Concord presented their 2009 novelties and especially the C1 QuantumGravity, one of the most exciting pieces of Baselworld 2009, to a small and selective group of watch enthusiasts and members of the “Club Chronos” in Paris. Mr. Matthias Buttet, CEO of BNB-Concept, Concord’s partner in the creation of the C1 QuantumGravity, gave an enlightening speech on this phenomenal timepiece.

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Singapore
From September 23rd to 27th 2009 - Living in Style, Keppel Marina, Singapore Zurich
From October 3rd to 9th 2009 at the boutique Les Ambassadeurs Geneva
From October 16th to November 20th 2009 at the UBS Corraterie Exhibition Hall]]>