Concord is returning to the centre of the watch-making stage by entirely redefining itself with a bold new philosophy and daring, distinctive new products. The metamorphosis reveals a brand with a clear-cut and uncompromising character.
Further to the Brand’s relentless passion for reliability and technology, the Concord timepieces display a highly innovative, ambitious design that is fresh, bold and highly unexpected.
Expressed through a strong, edgy identity that turns traditional watch-making conventions upside down by their style and functionality, Concord timepieces offer a chance to view time measurement from a completely new angle.
Concord watches embody cutting-edge technology - each execution is based on an original and demanding approach: watch design process has been stripped down so that each of its elements and components can be rethought in its own right.
Concord demonstrates its know-how in the construction of exceptionally complex cases and, through its focus on quality, setting strict standards that govern each step of the conception and manufacturing processes.
Founding of the Concord Watch Company SA in Biel, Switzerland, to produce high quality watches, in particular for the American market.
Production of the first ‘Private Label’ luxury watches using precious metals and gems.
U.S. President Harry S. Truman presents Concord clocks to Churchill and Stalin, on the occasion of the Potsdam peace conference.
Production of the first wristwatches made from coins.
Gedalio Grinberg takes over the Concord Watch Company SA and integrates it with the North American Watch Corporation, which has its head office in New York.
The launch of the ‘Delirium I’ makes headlines worldwide as the flattest analog watch ever made, the first ever to have a total thickness of less than 2 mm (1.98 mm). This marks the beginning of the global trend for elegant flat watches.
Introduction of the Concord Mariner, a breakthrough design that unites the functionality of a sports watch with the refinement of a dress watch, launching the sport elegance category. Debut of “Delirium II”, the world’s thinnest skeleton watch: less than 1.5 mm thick. Shortly afterwards came the launch of “Delirium III”, the world’s most slender ladies’ watch with a total surface of less than 65 % of that of the men’s watch. Before the year ended, Concord crashed through the 1 mm barrier with the 0.98 mm “Delirium IV”, establishing a new world record for the world’s slimmest watch.
Concord creates a new leadership collection, the Concord Saratoga, an elegantly sporty style designed with an attention to detail which makes it an artistic masterpiece of symmetry. It is a perfect illustration of the root meaning of ‘concord’ - harmony.
The Concord ‘Sirius’ is unveiled for the first time at Basel’s international watch fair. A men’s platinum watch with 295 diamonds of the highest quality, totaling 64.16 carats.
The sensation of the year is the ‘Mariner V Centenario’ collection, a limited edition of five unique original pieces with exceptionally complex mechanisms. Shortly before the exhibit opened to the public, the entire collection was sold for the fabulous sum of Sfr. 3.2 million.
Introduction of the Concord “Papillon” collection - watches of a tantalizing elegance. Ladies could give rein to their own flights of fancy, by adding butterflies to the leather strap version of the watch.
Unveiling of an exclusive, original single piece in the Saratoga collection, the Concord ‘Saratoga Exor’, featuring a highly complex tourbillion mechanism in a platinum case set with diamonds.
At the Basel 96 fair, Concord introduces two new series: The Saratoga SL (Sport Luxury), honoring the tenth anniversary of the Saratoga; and Veneto, part of Concord’s Royal Gold Collection.
Concord launches the gracefully geometric 18K gold Concord La Scala, a fashion-forward timepiece of Art Deco-inspired elegance.
Heightening the luxury appeal of its Impresario quartz line, Concord unveils the masterful Impresario Mechanique Collection: gentlemen’s mechanical chronometers of high complication and COSC-certified precision.
The geometric lines of the popular La Scala take on a cool, modern edge with the debut of the La Scala Steel, a stylish stainless steel interpretation of the original design.
On the forefront of style and color trends in women’s watches, the Concord La Scala Steel and Diamond Chronograph style brings a brilliant blend of fashion, function and fine Swiss craftsmanship to the luxury watch market.
Drawing inspiration from its time-honored past, Concord premieres the new Saratoga, a striking re-interpretation of one of its most enduringly popular watch designs, at the Basel 02 fair. Highlighting the collection, named for the thoroughbred horseracing venue, the one-of-a-kind Saratoga Grand Master Tourbillion is a unique timepiece of exceptional beauty and masterful complication.
One of Concord’s most popular families is extended with the introduction of the Concord La Scala Tonneau, a line of elegant stainless steel and 18K gold timepieces distinguished by gracefully curved cases.
To commemorate the silver anniversary of the original Delirium, Concord unveils the new Delirium XXV Collection at Basel 04. The collection includes 18K gold quartz and limited edition hand-winding mechanical timepieces. Concord continues to expand its popular and acclaimed Saratoga line by introducing oversized strap models, a mid-size stainless steel chronograph embellished by diamonds, and a striking series of casual, black PVD-finished models with polished stainless steel accents.
Concord introduces the beautifully updated Mariner Collection, imbued with a sportive sense of luxury that is rich in heritage and refined in appeal. Epitomizing watch making at its best, Mariner’s trademark 12-sided bezel becomes a signature geometric motif reprised in many of the design’s unique details, including the shape of the screws and diamond settings. The collection is celebrated with an intricately engineered limited edition Mariner Reveil featuring a 31-jewel automatic movement with moon phase, alarm function, 45-hour power reserve, date display and custom engraving.
Concord proudly celebrates the 20th Anniversary of Saratoga® with a commemorative series of one-of-a-kind watches in solid 18K gold. The bracelet of each piece is elegantly adorned with diamonds set in a striking design that is shared by only two timepieces - one fashioned of warm, rich 18K rose gold; the other crafted of cool, pristine 18K white gold. Further extending the elegant Delirium Collection, Concord Concord adds Limited Edition Skeleton Réserve de Marche and Retrograde styles. Combining rare and exotic materials with sophisticated styling, the new Concord Mariner® Coral Collection is a passionate expression of natural artistry and integrated design. Offered in shades of coral, blue and green and highlighted by brilliant diamond markers, each dial is a unique mosaic of ancient saltwater stone, 350 million years in the making, harvested from remote underwater caves. The natural pebbled texture of the exotic black galuchat strap mimics the pattern of the dial to create a beautifully fluid look, further enhancing the design aesthetic of this timepiece. Concord further expands its Mariner collection with the introduction of a sleek, sophisticated Chronograph model and a dramatic Concord Mariner with black PVD-finish.
Concord comes back to the centre of the watch-making stage by redefining itself with a bold new philosophy and innovative, unexpected product design. Invigorated by an enthusiastic new team, the brand is undertaking a bold repositioning strategy. A new face is giving clear expression to Concord’s personality and ambitions: to affirm its legitimacy in the high-end watch segment, while adopting an original approach. Basel: introduction of the new C1 collection. Radical in many ways, it defines the new Concord profile - sophisticated, refined and technologically advanced. On the eve of the brand’s 100th anniversary – Concord is cultivating uniqueness, reinventing performance and making exclusivity a principle.
A new century brings new times and new aspirations. Concord has made a drastic about-face in terms of innovation and creativity to flaunt a new identity that moves away from its roots. The brand brings an avant-garde vision of Watch construction to international watchmaking circles – original and demanding, it calls on the best of Swiss watchmaking crafts. Basel: Introduction of the C1 WorldTimer and C1 Biretrograde. By maneuvering engineering and design with a subversively innovative purpose, their construction opens up whole new vistas for mechanical horology. A uniquely unconventional vision of time that magnifies impetuous creativity. World Premiere: The brand launches the first ever external Tourbillon. The ambassador of a new generation of watches, the C1 Tourbillon Gravity thrusts Concord into an era of innovation and a firmly futuristic approach. This horological instrument marks a new milestone in Concord’s journey to the heart of technology and engineering. Concord is proud to announce that on November 13, 2008, the C1 Tourbillon Gravity has won the Award of “Best Design of the Year 2008” by the prestigious “Grand Prix d’Horlogerie de Genève”. 24 months after having decided to re-energize the brand, Concord receives the most distinguished award of the Watch industry. Concord is reconstructing time, clearly palcing extraordinary creations in the 21st century.
Concord introduces the amazing timekeeper –C1 QuantumGravity. This ultimate creation from the C Lab series was qualified by many as the “talking piece” of the 2009 Baselworld show. It was also one of the 10 pre-selected watches in the high complication category of the Grand Prix d’Horlogerie de Genève. The C1 collection is boosting its numbers. Other mechanical versions offer a wide selection to high-end watch aficionados. All presented in cases over 44mm in diameter, they feature indications such as Chronograph, Retrograde Date, GMT etc. World First: Concord introduces Product Art by launching its official fine art collection for mechanical watch and interior design enthusiasts.